Are you still using social media ads to drive your leads to an automated webinar to pitch them something? This method may still work but it is not as efficient as it used to be. In this episode, you will learn the simplest and fastest way Dan Lok is using to enroll high-ticket clients that are proven to work all these years.
Timestamps:
[0:40] What defines a high ticket client?
[0:56] The usual method used to work before and you may still be doing it now.
[1:16] Why is the same process not working these days?
[1:49] The simplest way to enroll high ticket clients
[2:11] What is a stage and how can you use its different forms?
[3:18] Are you not comfortable in front of a camera and many people?
Today, we are going to talk about the simplest way to enroll high ticket clients. Let’s define high ticket clients. Now, if you’re selling something between $1,000 to $10,000, I consider that mid-ticket offers anything between $10,000 to $100,000. Now it used to be in this industry, you could just run some Facebook ads. You run pay ads. You drive them to some sort of automated webinar. And by the end of the webinar, you could drive them to a direct purchase, or you can drive them to book a call with you or your team, or some sort of application.
You get them on the phone, and the prospect will buy. Well, that used to work. However, have you noticed, now that still works for a certain industry, but have you noticed that your CAC, your cost of acquiring customers, has gone up significantly. Your click causes more money, the per registration causes more money, and then you have less showed up to your webinar and at the end, less booking for your high ticket offers.
So that has changed significantly because now people have seen it. People are more jaded, right? People have seen the offers, they know, oh, you’re going to pitch me something on the webinar. So what could you do? What is the simplest way to enroll high ticket clients? Now, I could share this with you. That has not changed all these years. It is still the same. It was the same when I was in my twenties. It was the same when I was in my thirties. Now I’m 40 years old. It is still the same. And that’s one word. And that is stage. Stage.
And there are three forms of stage. One is your own stage. Now, when I say stage, that could be online, like virtual, or that could be offline. So your own stage, right, could be you’re speaking to a group. You’re speaking to an audience. You’re conducting an event. Nothing, I mean nothing, is more effective than stage. The reason is when you are in front of the audience you are being seen. You’re being perceived as an authority. It’s so much easier. Look, you’ve got 30 people, 50 people, 100 people, 200 people, 500 people in the audience listening to you.
They are tuning in for your expertise and when you make your high ticket offers and you know how to do this properly, and I’ll talk more about this in the future. In the future episodes. It is the fastest and simplest way in enroll high ticket clients. Because you have leverage. Not one on one, but one too many. Now, it could be offline stage. It could be a virtual stage. It could also be other people’s stage. It means you’re speaking at other people’s stage online or offline.
Now, you might say, but Dan, I’m not comfortable presenting. I’m not comfortable being in front of people. I’m not comfortable being on camera. And I would say, get over it. If you want to scale trust, if you want to build the audience, and if you want to sell high ticket offers, this is a proven way to do it. Don’t make it more complicated than it needs to be. Challenge yourself to develop the necessary skills to sell those high ticket offers. Until then, go high ticket.
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