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Today, we are going to address, should you offer free trial on your membership site? Now over the years, I have done more testing than you could imagine. Free paid 14, seven days, 30 days, you name it. We have tried them all. Here’s what I would recommend. If you are selling a software, not just a membership, a software, a SaaS product free is okay. Why?

Because it is a tool. It is a utility sell. And usually when it comes to tool people stick, they stick with you because they gotta use it so free. It’s very, very good. If you are selling a software, however, when it comes to content, when it comes to a membership site that hosts your knowledge and your content, I don’t like free. Here’s why, because free attracts the wrong type of people. I cannot tell you the difference between a free person versus someone who has paid you something. What you could do is you could test a $1 offer, just a buck, a buck. The difference between free and a dollar is absolutely massive. I cannot tell you the difference because a dollar requires a credit card. This requires people to have some skin in a game. That’s a buyer. This is a looky look right now.

You could deal where, you know, you charge them nothing up and you just capture the credit card number, but do your own testing. We’ve done a ton of testing. So a dollar trial works very, very well. Or you could also do maybe a $2 95 cents trial or a $9 and 95 cents. Depends on what is your recurring charges. Is it a hundred bucks a month, 200 bucks a month, 500 bucks a month or 49 bucks a month, whatever it might be, but a dollar trial. So if you are thinking, getting more members to your membership site, how do you grow that base? I would recommend do a $1 trial do a 14 day. So give them 14 days for only a buck so they could experience what you do. And then your monthly charges kicks in after 14 days. And also what you could do is you want to make this irresistible. So you could stack on a bunch of bonuses. They get those, and they get instant access to those. When they give you a buck and you stack on even more bonuses for day 15. So once they actually become a regular member, Hey, I’ve got more good stuff for you. I’ve got more bonuses for you where now the trial period’s over and now you officially our member. So if you’re thinking about growing your membership test, the 14 day $1 offer, you will be amazed how effective this is until then go high ticket.