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All right, today, we are going to talk about how to make big money as a public speaker. Now, I have been a public speaker for more than 15 years now. Now thinking about it, my goodness, I’ve been doing this for a long time in case you don’t know me. My name is Dan Lok, and we have generated over a hundred million dollars in coaching and digital course sales in the last couple of years. Now, a big chunk of that revenue comes from my speaking skill. Now, the way that I look at speaking, it’s a little bit different from how most people look at public speaking. There are two ways you can make big money as a public speaker. You could speak for a fee or speak for free speaking for a fee, meaning that you are doing a keynote. So a company, an organization, a corporation they’re hiring you, they’re paying you, you know, $5,000, $10,000, $25,000 to come into their conventions, to come into their companies, right?

To do a key note to do speaking. And usually they pay for the travel. If you are a celebrity, you could charge a hundred thousand, 200,000, even up to a million dollars. So that is speaking for a fee, nothing wrong with that, but that’s not how I got started in my speaking career, cuz I was a, nobody, no company would pay me for a fee. That’s not how I got started. Instead, what I did is I speak for free, right? This to me is you’re speaking for applause, right? When you’re somebody you’ve got a book you’re well known. Yeah. Companies would pay you money to come and speak. But when you’re just getting started, how you could utilize your speaking skill and actually make more money than the speakers who are charging a fee. You speak to sell. So basically you have your offer, your high ticket offer and you have a high ticket signature talk.

You would go to an event. You would work with a promoter, an event organizer, and you would do, let’s say a 90 minute talk. And usually you pay for your own travel. You pay for your own hotel. So you go out there, you’re speaking to a group of audience, let’s say a hundred people and you’re making an offer. And at the end you sell X amount of people. You close X amount of people into buying your offer. And then you split that profit or that revenue with the event organizer, let’s say you have a $10,000 offer. You speak to a group of people, right? Let’s say a hundred people and you close 10. So you’ve generated over a hundred thousand dollars from best speaking gig. And let’s say you do a 50/50, which is pretty common, 50% to the promoter cuz they are the ones who are putting together the event doing the marketing and getting people in the room.

So they keep 50% and you keep 50%. So you keep $50,000 of that. So compared to someone who’s just speaking for a fee, maybe it’s 5,000, maybe it’s 10 thousands, $25,000. If you know how to close from the platform, I call that platform closing. It is a very powerful skill because now you could generate $50,000, a hundred thousand dollars, $200,000 or even more from a single speaking engagement. And more than that, not only you get the money. Now you have clients that could go back and offer other programs and products and services. As a coach consultant, as an expert, I believe platform closing skill is one of the most valuable skills you could develop. It doesn’t matter if you’re speaking to an audience, it doesn’t matter if you’re speaking through the lens to a camera, it doesn’t matter. If you’re speaking to a virtual audience, a webinar, it is all the same.

It is the same skillset that you need in order to give yourself more leverage. The problem is this platform closing I believe is actually a lost art. Why? Because times has changed. Think about it. If you are an event promoter, you spend a fortune marketing, promoting the event, getting people to the event, spending a fortune on the venue. You are not gonna choose a speaker. That’s not proven to convert because you need to generate X amount of dollars in order to make money from the event. So you’re gonna pick someone that’s proven. So any new speakers coming in, right without that platform to practice. I remember the first time I tried to close from the platform as I was walking up to the stage, half of the room were leaving half the room. As I was walking up to the stage, I was in my twenties, right?

Because I was a bonus speaker. What it means is the event is supposed to end at five. I’m going up there at 5:00 PM. So the event is done. I have that kind of bonus spot. People are not planning to stay, right? Because Alan, my first mentor gave me the opportunity. So people were leaving at five. I needed to hold attention, which I wasn’t very good. And at the end I would make an offer. I didn’t close anything, zero for many, many, many, many speaking gigs. But because my mentor who was hosting these events, he gave me the opportunity to practice again and again, until I cracked the code until I figure out what works and what doesn’t, when it comes to platform closing. And now I could do an event, I could walk into a room and I could close six figure. I could close seven figure because I’ve had the opportunity to practice.

But nowadays, because the internet, because of just doing webinar, right? You don’t get the feedback. You don’t know what techniques work and what techniques don’t work. When you’re speaking to a live co audience who doesn’t know you from Adam, a group of complete strangers, you gotta walk up to the stage. And by the time you are done, a percentage of them want to continue the education with you. They want to buy from you. That’s very hard. It’s very easy to get applause. It’s very easy to get standing ovation. That’s for your ego, not good for your wallet, but how do you actually get people to buy by the time you are done? And that’s the art and science of platform closing. So the two ways you could make money as a speaker, you could speak for a fee or you could speak for free.

Now, now I’m in a position where I’m doing both. They pay me to speak at the same time. I could still make offers. Not only now I get paid before I even get there. They pay for the travel. They pay for everything. Plus I could still make offers and get clients that way. That’s where you want to get to. Would it be nice if you are in a position that you could do that, but start here, don’t aim for this aim for this develop the capability and skill that you could close from the platform that you could actually close. How do you close in groups that skill would serve you for the rest of your life as a consultant, as a coach or as an expert. Until then go high ticket.