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Hey, Dan Lok here. If you don’t know me, we have generated over a hundred million dollars in coaching and course sales in the last couple of years alone. And today we are going to talk about what separate successful coaches and consultants from everyone else. And that has to do with this concept. Visibility versus ability. Most coaches and consultants, they worry so much. If I’m gonna do a good job, if I’m going to be the best consultant and best coach, and let me work on my coaching skill and let me work on my consulting skill. And I’m not saying you don’t need it. Of course you need it, but visibility is way more important than ability. That’s what separates the successful coaches and consultants from everybody else. The successful coaches and consultants, they are visible. They are not the best-kept secrets. They are very good marketers.

They’re very good closers. They know how to attract and convert clients. Now it may not be fair, but it is a fact. Think about this. Let’s say you are a coach or consultant. You don’t know how to attract clients. You’re working with maybe 10 clients a year versus someone who is visible. A coach or consultant that knows how to get attention, how to get clients, how to track clients, how to convert those clients. They’re great marketers. They’re great closers. And let’s say they work with a hundred clients a year instead of 10 clients a year. Here’s the question comment below, who is going to be a better client. You tell me someone who works with a hundred people a year versus 10. Someone who works with a thousand people a year versus 10, you cannot get the quality without quantity, the coach or consultant who works with more clients, they would get more experience just like what I’ve done.

When I’ve worked with tens of thousands of business owners and experts and coaches, consultants, I could be an idiot. I would see patterns. I would see what works. It’s not because I’m smarter. It just because I’ve seen more stuff, I’ve worked with more people you could see, Hey, she does this. And he does this, that worked. And that didn’t work. Let’s do more of what works and what doesn’t work. And now I can advise all the experts and say, Hey, don’t do this, do this. It’s not because I’m smarter. Just because I’ve seen more case studies. I’ve worked with more people, just look at the word when you are visible. When you have visibility, you will develop abilities that other people will not have. You will be the best-known person in your niche, in your industry. And you will be the best just because of sheer volume and experience focus on getting visibility and you will get the ability until then go high ticket.