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How to Sell Yourself as a Coach or consultant even if You’re Just Getting Started #27

June 3, 2022

How Do I Start Selling High Ticket?

Before generating over a hundred million dollars in coaching, consulting, and digital course sales, Dan Lok was a nobody and didn't know anybody. He even spoke broken English when he get started. What did he do early in his career? Discover his journey and learn valuable lessons for those who are getting started in their coaching and consulting business here.

Timestamps:

[0:40] Where was Dan Lok and what does he know in his early 20s?

[0:58] How Dan Lok started to build his portfolio.

[1:58] Why you should not focus on acquiring clients first when getting started and what you should do instead.

[2:59] Why chasing money doesn't work and what you should focus on instead.

Transcript

Read Full Transcript

How To Sell High Ticket Coaching Offers?

What if you’re just getting started? How do you sell yourself as a coach or as a consultant? Now I was in my early twenties. I was a nobody and I didn’t know anybody and I spoke broken English. So how could I get clients? How could I sell myself as a coach, as a consultant, as a copywriter back in the days. So here’s what I did. I reached out to the late Jay Conrad Levinson. He is the father of guerilla marketing. He has written a number of very popular books for small business owners. I reached out to him at the time he had a membership site called guerilla marketing association. I look at the site, I look at a sales copy. I rewrote the sales copy and I sent it to him through an email. I did not ask anything in return. He emailed back. He said, this is amazing.

This is great. You do good work. I said, thank you very much. And then he was asking me young, man, what could I do for you? And I said, I’m just getting started. I don’t know anyone. I don’t have a lot of experience. Um, is there a way that you could, if you see someone that may be a good fit for what I do, if you like my work, can you refer them my way? And Jay being very kind. He said, no problem. I’ll be more than happy to do that. In fact, it even gave me a little testimonial for the work that I did for him. I didn’t charge anything. So when you are just getting started, your focus should not be, try to get clients. Your focus is to get experience because you cannot get to quality without quantity. You need to get experience.

You need to work with clients. You need to fail a couple times. You need to get some rejection the best way to get the ball rolling. When you’re just getting started and selling yourself as a coach or consultant is to just to get some experience at valley. Before you ask for money, don’t even try to sell, right, build a portfolio, get some experience, get some testimonials once, you know, Hey, I could actually produce results for people. People like my work. I have something worth of value to offer. Then you could charge, but I didn’t do that. I did it for a number of people, but I always remember that late Jay Conrad Levinson. He gave me a chance. And later on, they actually talked about me, uh, to his members, a lot of business owners, and I got clients from that, but I wasn’t expecting that. I just thought, Hey, here’s someone that I look up to that I could add. See, don’t try to chase money. It doesn’t work. Chase needs, chase problems, help people solve problems, get it going first. And clients will come. And that is what has worked for me for so many years. And it still works today. So remember that until then go high ticket.

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