Can you offer a high ticket program and a down sale at the same event? Not only you could, you absolutely should. So let’s assume you’re doing a three day event day one day two and day three. Usually what you would do is you would do your high ticket offer day three before lunch, right before the afternoon. Why? Because that gives people enough time to think about it. And you could still keep building value, value value throughout the day two and day one. Usually the way that I do it is I like to just add massive value day one, to build trust. You give them your best content, your best stuff, day one. So they’re like, this is amazing. So day two, when you make the offer, they are more likely to say yes. And if you structure this properly with my mentees and clients, this could be a million dollar payday, $2 million payday, or even $5 million payday we’ve done as much as that kind of revenue, right?

So day one, what you could also do is you could do a, a small little offer. Let’s say, if you have other speakers, other guest speakers coming to the event, you could do a little offer somewhere just before end of day one. Now what it does is it helps people just to, to get used to the idea, Hey, I want to invest in myself, right? I wanna spend some money and it doesn’t have to be a huge offer, small something. That’s, it’d be maybe a few hundred dollars, a few thousand dollars, right? And if you are the promoter, if you have another guest speaker, you would just split 50 50 with them, right? Whatever they sell, you keep 50%. It helps to cover some of your, some of your ad. It helps to cover some of your ad costs makes sense right now, 30, when you make the offer and then throughout day two, you keep reclosing the Ming offer.

Then day three, what you could do is you could do a down sale, right? You could do a down sale. So here’s how it works. After day two, only a percentage of the people have taken advantage of the offer. Some are kind of on the fence. Some are still thinking about it. Now, one of the things I like to do is in the morning of day three, I would say something like, Hey, for those of you who have ticket action, for those of you who have taken advantage of the high ticket offer, we are doing a special session, basically day three morning. Let’s say you start at 9:00 AM. This would happen. 8:00 AM they come in? You do an orientation basically. So they all gather, you do an orientation. What to expect when they come back day three morning, you congratulate everybody for taking action. Awesome. And then you could do a down sale before end of day three, basically saying, Hey, I know that you have not taken action yet from day two, maybe it’s time, maybe it’s your budget, whatever it might be. So here’s something that will get you started. And eventually you could afford my high ticket offer. So not only you could, you absolutely should structure your day one day, two day three this way until then go high ticket.